In order to achieve fundamental changes in patterns of water use in the region, residents and businesses must have a greater awareness about the region’s water resources, the impacts of excessive water use, and the need for conservation. Customers must understand how their actions affect the natural environment and how conservation measures can save them money. Pricing structures, technology, outdoor use restrictions, and development standards all depend on the water user for their effectiveness. Without an educated consumer who is aware of cause, effect, and solutio