In order to achieve fundamental changes in patterns of water use in the region, residents and businesses must have a greater awareness about the region’s water resources, the impacts of excessive water use, and the need for conservation.  Customers must understand how their actions affect the natural environment and how conservation measures can save them money.  Pricing structures, technology, outdoor use restrictions, and development standards all depend on the water user for their effectiveness.  Without an educated consumer who is aware of cause, effect, and solution, efforts to change behavior will be ill-received and ineffective. 

11.a    Water utilities should establish a water conservation coordinator position, funded by water system revenues

11.b    The Executive Office of Energy and Environmental Affairs should establish a State Water Conservation Coordination Coordinator

11.c    Public water suppliers should implement public education and outreach campaigns regarding water conservation

11.d    Public water suppliers and municipalities should pursue opportunities for regional water conservation education campaigns

11.e    Public agencies and private landowners should establish low-water demonstration gardens and pilot projects for alternative turf athletic fields

11.f    Water suppliers should establish funding programs to support demonstration gardens and pilot programs

11.g    Water suppliers and municipalities should collaborate to establish water education programs in public schools

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