1.E.25) Foster corporate engagement through sustainability-oriented networking and recognition programs

Many developers are already champions of smart growth, building innovative projects and fueling a trend in which “smart growth” is becoming a marketing label (that is sometimes misapplied).  Their interests could naturally align with MetroFuture’s goals, creating the opportunity for mutual-beneficial education, network building, and advocacy.

A recognition and investor relations program based on voluntary corporate reporting of smart growth / regional indicators could also help to increase business decision making that is consistent with MetroFuture.  The Global Reporting Initiative (GRI) has shown that corporations will respond to investor and customer demand for sustainable practices via a voluntary reporting mechanism.  Improvements in practices result, as investors compare the performance of different options and top performers receive recognition.  MAPC should work with appropriate partners, such as GRI and/or locally-based affiliates, to develop and/or use existing GRI indicators in a reporting and recognition program focused on encouraging and measuring performance related to MetroFuture’s goals.

25.a    MAPC and the Massachusetts Smart Growth Alliance should develop a MetroFuture reporting and recognition program

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Parent Strategy: 
Implement Coordinated Plans
Parent Sub-Strategy: 
E. Foster private sector demand for sustainable development
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