6.E.14) Strengthen downtown and neighborhood business districts
The presence of local business districts provides vitality and convenience to urban residents. In order to function well, those districts should be safe and have an appropriate mix of businesses. Some districts will focus more on the needs of nearby residents and employees. Others will attract visitors and shoppers from far and wide.
There are numerous strategies that communities can use to support business districts. The Massachusetts Department of Housing and Economic Development operates the Massachusetts Downtown Initiative, which offers a range of services and assistance to communities seeking to revitalize their downtowns. The primary mission of the MDI is to make downtown revitalization an integral part of community development in cities and towns across the Commonwealth. MDI’s guiding principles are that the most effective approach to downtown revitalization is holistic; that it addresses economic and community development needs; and that it provides a framework of interrelated activities that promote positive change in a downtown to keep it healthy and prosperous.
Another model for business district revitalization is the National Trust for Historic Preservation “Main Street” program. This model encompasses a four point approach that addresses economic restructuring, design, promotion, and community organizing. The most prominent local application of this program is in the City of Boston, which has 19 Main Street Districts. Each district receives financial and technical assistance and intensive training in the Main Street approach from the City of Boston Main Streets office and the National Main Street Center.
14.a Municipalities and corporate partners should create public-private partnerships to create sustainable Main Street-style programs


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