9.E.19) Expand participation in the WIC program

Currently, the Federal Supplemental Food Program for Women, Infants, and Children (WIC) offers coupons to families that qualify for its program to use at farmers markets in 36 states, including Massachusetts, through its Farmers Market Nutrition Program.  The Commonwealth also pioneered this approach through its Farmers Market Coupon Program, the statewide model for the National program.  These programs’ vouchers are provided in addition to families’ normal benefits and can be treated as cash at the stands of participating farmers, who then redeem the coupons for cash.  While the satisfaction of those who participate in the program is high, it is only available in small amounts of money to small numbers of people. 

19.a    The Department of Public Health and the Department of Agricultural Resources should expand the Farmers Market Coupon Program

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