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The private sector will be ultimately responsible for much of the development that occurs in Metro Boston over the coming decades.  Individuals and corporations can contribute to a more sustainable future through their decisions about where and how to build, and they need information and education that will support regionally-minded decisions.  MAPC, other public agencies, and advocacy organizations can foster private sector demand for sustainable development by providing more information about the benefits of smart growth locations.  Networking, corporate recognition, and social marketing campaigns would also help to increase familiarity with MetroFuture and its relevance to the broader rubric of sustainability. 

24)    Disseminate information regarding the economic and environmental costs of development alternatives

25)    Foster corporate engagement through sustainability-oriented networking and recognition programs

26)    Pursue education and marketing to promote “regional-mindedness”